Based in London & Bristol, Imwen Eke tours the sensorium of play, technology, interactive participation, and game-assisted mechanics to explore new conversations and narratives for culturally curious audiences.
With a healthy skepticism toward default solutions for participation and narratives in an industry where the narrative often excluded people that look like her.
Imwen’s work is in search of new ways and means to formulate enlightened, critical, qualified and lived perspectives from new voices that we urgently need to hear, free from any restrictions of creative hierarchy, genre, or style.
Technology is not the moment!
She aspires to create work that carves a fresh slice of contemporary culture that is participatory, exploratory, and entertaining.
She believes digital technology exists as a vehicle to enhance and add to a moment. Technology is not the moment! She hopes you will come to explore, play, and have fun.
New Party Rules Labs
New Party Rules Labs creates spaces for adults to play.
New Party Rules Labs is an indie mixed-reality games studio and research Lab, that assembles alternative genres of experiences, environments and adventures that bring cultural relevance and modern context to physical spaces and virtual playgrounds.
Founded by Imwen to traverse the new worlds of play in adulthood.
Where adults explore their own social realities and actively observe, play, analyze and imagine possible future transformations as well as those happening right now.
